Week 5 : Design Research 1

So moving on to week 5 of design it subject.we were asked to form groups for the 2nd assessment which is a group assessment.so i formed a group with some of the students in the class whom i didnt knew much before.it was good to meet get some new friends and know them better.

so in this week,i learned journey mapping which is Graphic representation of customer experience as they interact with the product or service-provider.i understood that journey mapping is an important part of design thinking and i will have to focus this well.we were given an activity where we have to create a journey map right from when i started to do masters abroad,till this stage.so professor asked us to do it alone and combine the ideas later.so in the last stage ,we combined the ideas and made a journey map.i was a bit confused due to various design process models.

so i understood that journey mapping is an important concept.This activity made me realise the past and the hardwork i did to come to australia to do my masters.we made certain changes to the final journey mapping we made in the group after hearing the feedback from the professor.he told us to add reactions to each and everystep.reactions includes how we felt at that particular step.This activity made me realise i need to improve my research skills.

next topic was value chain which describes the categories of activities within an organisation that when combined which create a product or service.i understood that each set of activities adds value,costs to the offering as perceived by customers.

i understood how to add value,how to use value chain.i learned about value network which comprises the set of inter-organisational links and relationships that are necessary to create a product or service.we were asked to chose a company and apply value chain analysis to that company as a part of assessement 2.

I learned mind mapping has been recognized by companies as an effective communication tool that improves brainstorming and collaboration sessions. By visualizing concepts and connections in , people can follow conversations better and contribute more during meetings

i came to know that X-mind is a useful tool to create mind mapping.The next topic of the discussion was Design-led Research.Research is defined as The systematic collection and interpretation of information with a clear purpose, to find things out.I also learned there were two research approaches which is qualitative and quantitative.

I realised that there are two types of data :Primary and Secondary.

Primary Data:

Collected SPECIFICALLY for the research project being undertaken.

Secondary Data:

Collected/developed for some other purpose but now used for the research project being undertaken.

Briefing for group assessment and presentation was also done in the class.The marking rubric was also clearly explained by the professor.